August Ad Data Shows Both Parties Reach Highest Monthly Spend on Immigration
On behalf of the Immigration Hub and Voto Latino, Global Strategy Group recently conducted public opinion research on the issue of immigration. This memo reflects the findings from a survey fielded April 4th -11th, 2023 among 1,201 likely voters in 2024 presidential battleground states (AZ, GA, MI, NC, NV, PA, WI). Key findings are as follows:
Voters disapprove of the way both parties are handling immigration. But, Democrats face a tougher public opinion environment on the issue because voters don’t know where they stand on immigration. Voters give both President Biden (-26 approval) and the Republicans in Congress (-18) negative ratings on the issue of immigration. However, voters report they hear more from Republicans than Democrats on immigration by a 52%-27% margin, which contributes to Republicans’ 8-point advantage on who voters trust more to handle the issue. A majority of voters think President Biden is ignoring problems at the border (52%) and the situation involving Dreamers and the undocumented (50%).
Voters see the immigration system as deeply broken – and want Washington to act. They also want a balanced solution that is secure AND humane; they want both border security and a pathway to citizenship. Nearly all voters (82%) think the immigration system is broken. The top two words voters use to describe their ideal immigration system are “secure” and “humane.” Both “increasing border security” (76% view it positively) AND “providing pathways to citizenship” (75%) are very popular concepts. Further, voters far prefer a balanced versus an enforcement-only approach:
A popular approach to immigration with voters from both parties includes increasing border security and policies like providing pathways to citizenship, issuing work permits for Dreamers, expanding TPS, and expanding legal pathways to immigration.
Voters strongly support policies to protect DACA recipients and other immigrants from deportation. There is strong, majority support (69% support/21% oppose) for President Biden to take action that makes it easier for undocumented immigrants, including DACA recipients, who meet certain criteria to apply for work permits and protection from deportation. Key criteria include passing criminal background checks and living in the U.S. for 10 years or more.
Those advocating for these proposals can use widely appealing and effective messaging that appeals to both base Democrats and swing voters. Key aspects of this messaging emphasize values (“we are a nation of immigrants”), immigrant contributions (emphasizing the direct economic ones), and highlights Dreamers, who are a very sympathetic group. Examples of effective messages that appeal to both the Democratic base and the persuadable middle include:
Republicans are vulnerable on their extremism, and new proposals from Ron DeSantis and Greg Abbott put them far outside the mainstream. The most concerning aspect of Republican positioning on immigration is that they support “MAGA positions far out of line with the mainstream, including separating children from their parents at the border and the mass deportation of Dreamers and other undocumented immigrants.” Further, a strong majority of voters think recent anti-immigrant proposals from these states go too far:
To conclude, battleground state voters strongly prefer balance – that includes both border security and humane solutions to address the situation with Dreamers and the undocumented – when compared to just enforcement-only or security only approaches. If Democrats lean in on popular solutions, including many already advanced by the Biden administration, they can win the debate.
ABOUT THIS SURVEY
Global Strategy Group conducted an online survey of 1,201 likely voters in presidential battleground states between April 4-11, 2023. The survey had a confidence interval of +/- 2.8%. All interviews were conducted via a web-based panel. Care has been taken to ensure the geographic, political, and demographic divisions of the electorate are properly represented.