ICYMI: New Biden Campaign Ad Highlights Trump’s Cruel Family Separation Policy And Warns Against Horrors of His 2025 Immigration Agenda

Released on the anniversary of Trump’s zero tolerance policy, the ad offers Democrats a blueprint for countering anti-immigrant extremism ahead of November

Watch the ad here.

Washington, D.C. – Today, the Biden campaign released a new digital ad that aims to remind voters of Donald Trump’s infamous family separation policy, in which nearly 4,000 children were ripped from the arms of their parents. The ad, launched on the anniversary of the zero tolerance policy, highlights a key GOP vulnerability ahead of November and contrasts the cruelty against Biden’s humane immigration agenda–which includes efforts to reunite the separated families.

Screenshots of the latest digital ad from the Biden Campaign.

“In the first quarter of 2024, GOP candidates and groups have already spent over $38 million on anti-immigrant television ads across six battleground states,” said Beatriz Lopez, Deputy Director of the Immigration Hub. “Today’s ad provides a powerful blueprint for Democrats to flip the script and remind voters what’s at stake for American families, including immigrants, under a Trump 2.0 administration.”

As immigration remains a top issue for voters this election cycle, it is incumbent on Democrats to offer an alternative vision that centers balanced solutions that address border security and offer pathways to citizenship or legal status for long-settled immigrants. Recent polling shows that after voters have seen President Biden’s policy successes and messaging against the GOP on immigration, their trust in Biden over Trump to handle the issue improves, ending with 51% trusting Biden more (vs. 47% trusting Trump more).

Watch the ad here.

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The Immigration Hub is a national organization dedicated to advancing fair and just immigration policies through strategic leadership, innovative communications strategies, legislative advocacy and collaborative partnerships.

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