Session 1: Marvels of Messaging
Participants learned the strategies behind developing surveys, customizing messaging, applying data to creative content, and targeting audiences on a diversity of digital platforms.
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Mechanics of Persuasion & Data
Mechanics of Persuasion and Data is an intensive, skills-based training series aimed to empower and inform immigration justice doers and innovators with the digital tools, know-how, and methodologies to persuade critical populations in America.
Mechanics of Persuasion and Data (MP&D) Bootcamp is an intensive, skills-based training series aimed to empower and inform immigration justice doers and innovators with the digital tools, know-how, and methodologies to persuade critical populations in America.
The MP&D Bootcamp brought together industry leaders, researchers and innovators to pull back the curtain on cuttingedge research, technical solutions, and insights on how to strategically engage and persuade segments of the American public in a rapidly evolving digital space.
Through a series of workshops that built upon each other, participants gained access to the mechanics behind developing surveys, customizing messaging, testing ad content, applying data to creative content, targeting audiences on a diversity of digital platforms, and other valuable data-driven tactics.
In all honesty, this is one of the best flows in a workshop I have been to! All sessions built upon the last and really focused on how to build an effective narrative that centers our communities. They provided information that can be applied in real time and that will be very helpful to my organization moving forward.Ana Maria Hernandez, Florida Immigrant Coalition (FLIC)
Session 2: Targeting Techniques
Participants came together in person to hear from industry leaders on research methodology, tailoring & targeting ads, and how generative AI can help identify and combat mis/disinformation.
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Session 3: Sustainable Scaling
Participants gained behind the scenes insight into how they can best pitch a story and strategy for change, as well as understand what funders are looking for in a proposal to demonstrate the impact of their work.
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