Election 2024
Keep up to date with the latest resources on the 2024 Election from the Immigration Hub.
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The Immigration Hub generates data-driven research, keeping the pulse on public sentiment on immigration, developing and testing messaging, and designing innovative methods to reach the American public.
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August Ad Data Shows Both Parties Reach Highest Monthly Spend on Immigration
In August 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $106 million in eleven battleground states and Montana. This month, both parties reached their highest monthly spend on immigration-related TV advertisements in 2024.
July Ad Data Shows GOP Nearly Doubles Anti-Immigrant Ad Spend
In July 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $37 million in eleven battleground states and Montana.
Voters Want To Hear Vice President Harris’s Vision To Keep American Families Together
When voters become aware that Democrats stand for a balanced approach to fixing the nation’s immigration system and have delivered on policies that both address the border and create legal pathways for Dreamers and workers in the U.S., a majority of voters, including Latino and swing voters, support and move towards Democrats
Voters Support New Executive Actions For Dreamers And Undocumented Spouses Of U.S. Citizens
Granting legal protections to long-term, undocumented spouses and children of American citizens is a winning strategy that will build a new and energized coalition of Harris voters. Battleground voters overwhelmingly support the executive actions expanding legal pathways to Dreamers and undocumented spouses and children of U.S. citizens.
Voters Overwhelming Support Pathway To Citizenship Over Mass Deportation
Mass deportation remains an unpopular solution to handling undocumented immigrants in the United States. Providing a pathway to citizenship is the far more popular solution.
June Ad Data Shows Anti-Immigrant Attacks Dominate GOP Ads
In June 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $17 million in ten battleground states and Montana.
Q2 Electoral Ad Spending On Immigration
The Immigration Hub commissioned AdImpact to track 2024 political advertising featuring immigration messaging, including data on spending, placement, viewership, and immigration keywords employed by candidates, political action committees, and other groups, across eleven battleground states (AZ, FL, GA, MI, NC, NV, PA, OH, TX, VA, WI). In the second quarter of 2024, Republican and right-wing candidates and groups outspent Democrats on immigration ads, spending over $41 million on television broadcast ads in six battleground states.
Why “Safety, Security, And Stability” Is A Winning Message For Democrats
Delivering a strong, affirmative message centered on “safety, security, and stability” for all is a winning framework for Democrats. Temptation to counter with “I’m tough, too” is a losing strategy – inoculating against disinformation with humanizing messages is key.
May Ad Data Shows GOP Continues to Outspend Democrats on Immigration
In May 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration ads, spending over $15 million on television broadcast ads in eleven battleground states and Montana.
April Ad Data Shows Continued Spending Disparity Between Parties on Immigration
In April 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration ads, spending over $9 million on television broadcast ads in nine battleground states and Montana.
