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The Immigration Hub conducts data-driven research to understand public sentiment on immigration, develops educational messaging to inform the public about immigration issues, and explores innovative approaches to foster greater understanding through nonpartisan communication strategies.

Right-Wing Media Report

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Memo

October Ad Data Shows Both Parties Reach Highest Monthly Spend On Immigration Ads in 2024

In October 2024, Republican and Democratic candidates, PACS, and other groups reached their highest monthly spend on immigration television ads in 2024, spending $290.9 million in eleven battleground states and Montana.

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Memo

Urgent Threats to the Immigration System in the First 100 Days of a New Trump Administration

Within the first 100 days of a second term, Donald Trump will impose far-reaching changes on the immigration system, as outlined in Project 2025 and on the campaign trail.

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Memo

Q3 2024 Ad Data Confirms Massive GOP Spending on Immigration and Increasing Investments From Democrats

In the third quarter of 2024, Republican and right-wing candidates and groups outspent Democrats on immigration ads, spending nearly $243.6 million on television broadcast ads in 11 battleground states and Montana

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Memo

September Ad Data Shows Democrats Reach Highest Monthly Spend On Immigration Ads in 2024

In September 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $99.8 million on 180 ads in eleven battleground states and Montana.

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Memo

August Ad Data Shows Both Parties Reach Highest Monthly Spend on Immigration

In August 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $106 million in eleven battleground states and Montana. This month, both parties reached their highest monthly spend on immigration-related TV advertisements in 2024.

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Memo

July Ad Data Shows GOP Nearly Doubles Anti-Immigrant Ad Spend

In July 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $37 million in eleven battleground states and Montana.

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Memo

Voters Want To Hear Vice President Harris’s Vision To Keep American Families Together

When voters become aware that Democrats stand for a balanced approach to fixing the nation’s immigration system and have delivered on policies that both address the border and create legal pathways for Dreamers and workers in the U.S., a majority of voters, including Latino and swing voters, support and move towards Democrats

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Memo

Voters Support New Executive Actions For Dreamers And Undocumented Spouses Of U.S. Citizens

Granting legal protections to long-term, undocumented spouses and children of American citizens is a winning strategy that will build a new and energized coalition of Harris voters. Battleground voters overwhelmingly support the executive actions expanding legal pathways to Dreamers and undocumented spouses and children of U.S. citizens.

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Voters Overwhelming Support Pathway To Citizenship Over Mass Deportation

Mass deportation remains an unpopular solution to handling undocumented immigrants in the United States. Providing a pathway to citizenship is the far more popular solution.

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Memo

June Ad Data Shows Anti-Immigrant Attacks Dominate GOP Ads

In June 2024, Republican and right-wing candidates and groups continued to outspend Democrats on immigration television ads, spending over $17 million in ten battleground states and Montana.

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