Election 2024
Keep up to date with the latest resources on the 2024 Election from the Immigration Hub.
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The Immigration Hub generates data-driven research, keeping the pulse on public sentiment on immigration, developing and testing messaging, and designing innovative methods to reach the American electorate.
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Profiles Of America
The election of Donald Trump spurred a renaissance of new thinkers and innovators who decided to challenge conventional wisdom on how we talk about immigration, race and the economy to voters in the middle and on the margins. A year-long collaboration between the Immigration Hub and BlueLabs Analytics generated a new set of profiles of the American electorate who will be crucial to winning the political and cultural debate on immigration. These profiles provide a first of its kind, data-driven blueprint to match and reach key voters where they are, with the right message and creative content.
Battleground Survey Of Latino Voters
The Immigration Hub, Somos Votantes and UnidosUS Action Fund released the results of a new poll conducted by BSP Research that surveyed Latino voters in key battleground states (AZ, CO, FL, GA, NV, PA) and congressional districts in California, New York and Texas. Results reveal that a majority of Latino voters reject a wide swath of anti-immigration policies more closely associated with Republicans, and an overwhelming majority of Latino voters favor President Biden taking swift administrative actions to provide legal pathways for undocumented immigrants, including Dreamers and other long-term residents.
Ahead of 2024, President Biden Can Deliver for the American Electorate By Offering a Path Forward for Dreamers, TPS-holders and Immigrant Families
The Biden-Harris administration inherited an immigration and asylum system deeply broken and its flaws were exacerbated aer four years of the Trump-Pence administration. Since their inauguration, from redesignating Temporary Protected Status (TPS) for Haiti to providing health care access to Deferred Action for Childhood Arrivals (DACA) recipients, President Biden and Vice President Harris have taken unprecedented and long overdue steps to fix the immigration system within the bounds of their authority.
GOP 2022 Electoral Ad Spending On Immigration
Last yearʼs cycle provides a glimpse of what voters can expect in 2024, with exaggerated budgets and even higher stakes. In 2022, the Republican Party and its candidates embraced extremism and doubled-down on anti-immigrant messaging rhetoric. On broadcast TV alone, GOP candidates and right-wing groups spent over $171 million in ads, attacking Democrats on immigration, across ten battleground states– on top of millions more spent on digital ads and other paid communication to voters (i.e. mailers, billboards, and emails).
2023 Battleground Poll On Immigration
Voters see a deeply broken immigration system. They want solutions that are balanced – that address the border and Dreamers/the undocumented. Majorities across the battleground – including pivotal swing voters – want a balanced approach with both border security and protections for Dreamers, including paths to citizenship for them and other eligible immigrants. A popular, bipartisan approach includes both increasing border security at high-volume ports of entry and policies like providing paths to citizenship, issuing work permits for Dreamers, and expanding legal pathways to immigration.
March 2023 Right Wing Media Report
During the March 1-31st tracking period, there were 4,427 negative immigration mentions across right-wing media outlets to an estimated audience of over 11.8 million people worth an estimated $357 million dollars in publicity. There were 73,497 mentions on Twitter to an audience of 1,039,829,535 million people.
Public Opinion Attitudes on Immigration
The Immigration Hub commissioned a national public opinion poll, conducted by Global Strategy Group and BSP Research.
Jan-Feb 2023 Right Wing Media Report
During the January 1- February 8 tracking period, there were 7,474 negative immigration mentions across right-wing media outlets to an estimated audience of over 59 million people and over 267,505 Twitter mentions.
2022 GOP Electoral Messaging and Ad Spending on Immigration Provides A Roadmap to the GOP’s 2024 Playbook
Oct 2022 Right Wing Media Report
During the October 1-31 tracking period, there were 6,216 negative immigration mentions across right-wing media outlets to an estimated audience of over 59 million people and over 148,000 Twitter mentions.
