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The Immigration Hub conducts data-driven research to understand public sentiment on immigration, develops educational messaging to inform the public about immigration issues, and explores innovative approaches to foster greater understanding through cutting-edge communication strategies.

Right-Wing Media Report

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April 2024 Right-Wing Media Report

During the April tracking period, there were 3,412 negative immigration mentions across right-wing media outlets (-27% from March) to an estimated audience of 12,877,181,403 people (-31% from March) worth an estimated $411,735,265 in publicity (-41% from March).

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Feb 2024 Right Wing Media Report

During the February tracking period, there were 4,918 negative immigration mentions across right-wing media outlets to an estimated audience of 19,290,219,057 people worth an estimated $666,826,638 in publicity. There were 51,739 mentions on X (formerly known as Twitter) to an audience of 431,210,925 people.

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November 2023 Right-Wing Media Report

During the November tracking period, there were 3,492 negative immigration mentions across right-wing media outlets to an estimated audience of over 13,125,163,856 people (including new and repeat views) worth an estimated $378,278,857 in publicity. There were 73,033 mentions on Twitter to an audience of 1,009,151,102 people.

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Profiles Of America

The election of Donald Trump spurred a renaissance of new thinkers and innovators who decided to challenge conventional wisdom on how we talk about immigration, race and the economy to voters in the middle and on the margins. A year-long collaboration between the Immigration Hub and BlueLabs Analytics generated a new set of profiles of the American electorate who will be crucial to winning the political and cultural debate on immigration. These profiles provide a first of its kind, data-driven blueprint to match and reach key voters where they are, with the right message and creative content.

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October 2023 Right-Wing Media Report

During the October tracking period, there were 4,768 negative immigration mentions across right-wing media outlets to an estimated audience of over 18,075,339,377 people (including new and repeat views) worth an estimated 495,293,445 in publicity. There were 68,892 mentions on Twitter to an audience of 850,815,091 people.

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September 2023 Right-Wing Media Report

During the September tracking period, there were 4,103 negative immigration mentions across right-wing media outlets to an estimated audience of over 15,009,835,443 people (including new and repeat views) worth an estimated $462,611,597 in publicity. There were 67,672 mentions on Twitter to an audience of 881,182,229 people.

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August 2023 Right-Wing Media Report

During the August tracking period, there were 3,551 negative immigration mentions across right-wing media outlets to an estimated audience of over 8,669,133,812 people worth an estimated $228,543,237 in publicity. There were 76,737 mentions on Twitter to an audience of 923,535,460 people.

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July 2023 Right-Wing Media Report

During the July tracking period, there were 3,897 negative immigration mentions across right-wing media outlets to an estimated audience of over 8,063,840,793 people worth an estimated $201,953,468 in publicity. There were 82,302 mentions on Twitter to an audience of 1,261,758,139 people.

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June 2023 Right-Wing Media Report

During the June tracking period, there were 3,410 negative immigration mentions across right-wing media outlets to an estimated audience of over 6,841,057,567 people worth an estimated $160,618,086 in publicity. There were 69,233 mentions on Twitter to an audience of 981,910,564 people.

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May 2023 Right-Wing Media Report

During the May tracking period, there were 6,896 negative immigration mentions across right-wing media outlets to an estimated audience of over 17,015,783,522 people worth an estimated $477,320,364 dollars in publicity. There were 50,011 mentions on Twitter to an audience of 752,080,140 people.

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