Profiles Of America

Immigration Hub & BlueLabs: Segmentation Research

American Voters’ Different Views On Immigration, Race, & Political Engagement

The election of Donald Trump spurred a renaissance of new thinkers and innovators who decided to challenge conventional wisdom on how we talk about immigration, race and the economy to voters in the middle and on the margins. The Hub activated innovative research and sharpened a proven formula to reach critical sets of voters. A year-long collaboration with BlueLabs Analytics generated a new set of profiles of the American electorate who will be crucial to winning the political and cultural debate on immigration.

After three phases of research, BlueLabs identified nine segments of the American electorate, with a deeper analysis of voters in battleground states. These profiles provide a first of its kind, data-driven blueprint to match and reach key voters where they are, with the right message and creative content. 2023 Bluelabs Segmentation Analysis